Addons

Tailored additions

Overview

Add-ons are optional items or services that customers can purchase alongside a main product. They serve as valuable upselling tools that enrich the customer experience and drive additional revenue. From guidebooks and cakes to parking passes and private experiences, add-ons can be tailored to suit a variety of business models.

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Definition and Purpose

What Is an Add-on?

An add-on is an ancillary item linked to a main product. Customers can choose to include it during the purchase process.

Examples include:

• 🎧 Audio guides

• 🎂 Birthday cakes

• 📕 Guidebooks

• 🅿️ Parking tickets

• 🛥️ Optional experiences (e.g., boat upgrades)

Why Use Add-ons?

Add-ons are primarily used to:

• Upsell core products

• Offer more customized customer experiences

• Drive increased average order value (AOV)

• Support promotional campaigns and seasonal offerings

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Setup & Configuration

How to Set Up Add-ons

1. Go to the Channel Manager

2. Select the relevant catalog

3. Search for the add-on by name or ID

4. Link it to the desired product — the relationship is automatically saved

Product Linking

• Add-ons are linked to main products via the product catalog

• These relationships define when, where, and how add-ons are offered during the purchase flow

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Features and Functionality

Add-on Campaigns

• Add-ons can be part of campaigns that apply discounts automatically

• Discounts are triggered when specific products are added to the cart

Discounts & Promotions

• Campaigns can apply percentage or fixed-price discounts

• Discounts can be based on:

  • Product type

  • Quantity thresholds

  • Booking frequency

Promotional Labels

• Add-ons in campaigns can display labels on:

  • Product cards

  • Widgets

  • Checkout pages

• This improves visibility and conversion rates

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Integration & Dependencies

Booking System Integration

• Add-ons integrate with booking systems to:

  • Sync booking details

  • Update order references

  • Ensure accurate reservation handling

Dependency Management

• Some add-ons share booking dates with the main product

• Others follow custom sort orders or availability windows

• Add-ons should be automatically removed from the cart if their parent product is deleted

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💡 Use Cases and Examples

Upselling Opportunities

• Offer guidebooks with museum tickets

• Sell priority access upgrades with general admission

• Add souvenir packages to attraction entries

Campaign-Based Promotions

• Add free coffee with morning tour bookings

• Offer discounted parking for family ticket holders

• Launch seasonal add-ons like holiday kits

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Summary

Add-ons are essential tools for enhancing the value of main products while boosting revenue through upselling and promotional strategies. With the right setup, they enable:

• Customizable customer experiences

• Seamless integration with booking systems

• Data-driven promotional campaigns

However, success with add-ons depends on clear configuration, dependency management, and consistent updates across catalogs and sales channels.