Addons
Tailored additions
Overview
Add-ons are optional items or services that customers can purchase alongside a main product. They serve as valuable upselling tools that enrich the customer experience and drive additional revenue. From guidebooks and cakes to parking passes and private experiences, add-ons can be tailored to suit a variety of business models.
Definition and Purpose
What Is an Add-on?
An add-on is an ancillary item linked to a main product. Customers can choose to include it during the purchase process.
Examples include:
🎧 Audio guides
🎂 Birthday cakes
📕 Guidebooks
🅿️ Parking tickets
🛥️ Optional experiences (e.g., boat upgrades)
Why Use Add-ons?
Add-ons are primarily used to:
Upsell core products
Offer more customized customer experiences
Drive increased average order value (AOV)
Support promotional campaigns and seasonal offerings
Setup & Configuration
How to Set Up Add-ons
Go to the Channel Manager
Select the relevant catalog
Search for the add-on by name or ID
Link it to the desired product — the relationship is automatically saved
Product Linking
Add-ons are linked to main products via the product catalog
These relationships define when, where, and how add-ons are offered during the purchase flow
Features and Functionality
Add-on Campaigns
Add-ons can be part of campaigns that apply discounts automatically
Discounts are triggered when specific products are added to the cart
Discounts & Promotions
Campaigns can apply percentage or fixed-price discounts
Discounts can be based on:
Product type
Quantity thresholds
Booking frequency
Promotional Labels
Add-ons in campaigns can display labels on:
Product cards
Widgets
Checkout pages
This improves visibility and conversion rates
Integration & Dependencies
Booking System Integration
Add-ons integrate with booking systems to:
Sync booking details
Update order references
Ensure accurate reservation handling
Dependency Management
Some add-ons share booking dates with the main product
Others follow custom sort orders or availability windows
Add-ons should be automatically removed from the cart if their parent product is deleted
💡 Use Cases and Examples
Upselling Opportunities
Offer guidebooks with museum tickets
Sell priority access upgrades with general admission
Add souvenir packages to attraction entries
Campaign-Based Promotions
Add free coffee with morning tour bookings
Offer discounted parking for family ticket holders
Launch seasonal add-ons like holiday kits
Summary
Add-ons are essential tools for enhancing the value of main products while boosting revenue through upselling and promotional strategies. With the right setup, they enable:
Customizable customer experiences
Seamless integration with booking systems
Data-driven promotional campaigns
However, success with add-ons depends on clear configuration, dependency management, and consistent updates across catalogs and sales channels.
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