Variable Pricing

Rule-based pricing

Variable Pricing in Prioticket

Variable pricing is a flexible strategy where product prices are adjusted based on predefined rules. This model is particularly useful for applying strategic price differentiation without requiring real-time updates.

---

What is Variable Pricing?

Variable pricing refers to changes in pricing based on structured, rule-based conditions. These changes are not calculated dynamically but follow logic that has been set in advance. This allows for transparent and predictable pricing strategies.

---

Types of Variable Pricing

Prioticket supports a wide range of variable pricing options:

• Day of the Week (DOW): Different prices can be applied depending on the day (e.g., higher prices on weekends).

• Date-Based Pricing: Unique prices set for specific dates.

• Time Period Pricing: Applies different rates during defined hours (e.g., 4 PM – 5 PM).

• Time Slot Pricing: Specific pricing for certain time slots.

• Quantity-Based Pricing: Pricing changes based on the number of tickets or products selected.

• Advance Booking Period: Adjust prices based on how far in advance the booking is made.

---

Pricing Variations

• Increase or Decrease: Prices can be raised or discounted.

• Types of Adjustments: Adjustments may be a fixed monetary amount or a percentage.

• Targeted Scope: Variations may apply to all tickets or only specific ticket types (e.g., adult or child).

• Season Duration: Price rules typically apply to entire seasons and are not changed frequently (usually not more than once per month).

---

Use Cases

• Offering discounts for early bookings.

• Charging premium rates on weekends.

• Encouraging bulk purchases with tiered pricing.

• Lowering prices for low-demand time slots.

---

Best Practices

• Clearly define seasonal windows before setting variable rules.

• Apply different pricing rules gradually to avoid over-complication.

• Test and monitor API results to confirm that pricing logic behaves as expected.