Cluster

Group and explore

Overview

A Cluster Product is a powerful way to group related products under a single category. This structure simplifies product organization and enhances the user experience by offering clearly categorized, easily accessible options.

Cluster products are commonly used to:

• Organize offerings by supplier and product type

• Facilitate product discovery based on filters such as date, availability, and capacity

• Present a flexible and user-friendly booking experience

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Use Cases

Example: Amsterdam Light Festival

One of the most prominent examples of cluster product usage is the Amsterdam Light Festival website. Users can:

• Select the number of people and a preferred date

• View all available product options for that day, such as Canal Cruises or Open Boats

Each of these categories is managed under separate cluster products, allowing streamlined availability checks and booking workflows.

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Key Features

1. Product Organization

Cluster products group multiple related offerings under one logical unit. This allows:

• Easier navigation and discovery

• Centralized management of similar products

Example:

• A “Canal Cruises” cluster may include several cruise providers and boat types.

• A “Supplier ABC” cluster may include all their seasonal tours.

2. Display Order Customization

To improve the visual experience, sub-products within a cluster can be reordered using a drag-and-drop interface. This helps:

• Prioritize featured products

• Customize the frontend display for different audiences

3. Availability and Booking Logic

When a user attempts to book a cluster product:

• The system checks real-time availability across all sub-products in the cluster

• Only relevant and available products are shown to the user

• This minimizes confusion and increases conversion rates

4. Dynamic Setup and Maintenance

Adding a new product to a cluster requires it to be:

• Included in the main cluster product

• Added to the supplier-specific cluster

• Linked to other relevant supplier clusters (e.g., for seasonal offerings)

This ensures that the new product is fully integrated into the user experience and can appear in all appropriate places.

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Summary

Cluster products offer a flexible, scalable way to manage related product offerings. They allow for:

• Enhanced product discovery

• Centralized availability checks

• Custom display logic

• Simplified management of seasonal and supplier-specific offerings

Using cluster products correctly ensures a better customer experience and improves operational efficiency.