How It All Comes Together
One solution, many possibilities
The introduction of API version 3.8 marks a significant step forward in pricing transparency and granularity across the Prioticket ecosystem. This page brings everything together, describing how prices flow across the full booking lifecycle, what each parameter means, and how pricing logic adapts based on distribution scenarios.
Key Pricing Parameters
1
Recommended retail price (RRP)
product_type_list_price
product_type_list_price
2
End-customer sales price
product_type_sales_price
product_type_sales_price
3
Distributor price
product_type_resale_price
product_type_distributor_price
4
Reseller price
Not available
product_type_reseller_price
5
Market admin price
Not available
product_type_market_price
6
Supplier cost price
product_type_supplier_price
product_type_supplier_price
Price Field Descriptions
product_type_list_price
: Supplier's public price, used as the "From Price" in displays. Unaffected by discounts or fees.product_type_sales_price
: Final price seen by the end-customer. It includes applied discounts.product_type_distributor_price
: Price paid by distributor to the reseller. Formerlyresale_price
.product_type_reseller_price
: Price the reseller pays to the market administrator. New in v3.8.product_type_market_price
: Price paid by the market admin to the supplier. New in v3.8.product_type_supplier_price
: Optional internal benchmark cost defined by supplier. Present in all versions.
API V3.8+: Major Improvements
Granular Pricing Levels: Explicit pricing tiers reveal each stakeholder's costs.
Improved Field Naming: Pricing keys now align with distribution roles (distributor, reseller, market admin).
Complete Margin Visibility: Enables precise margin and commission calculation.
Business Model Scenarios
Own products
Creator = Seller
100% margin goes to merchant
Reseller/distributor fees optional
Resale products
Creator ≠ Seller
Prioticket routes payouts between merchant and supplier
Reseller and distributor fees mandatory
Feature
Own product
Resale product
Margins
All to merchant
Split by rules
Fees
Optional
Mandatory
Catalog
Marked "own"
Marked "resale"
Pricing Control
Merchant
Supplier + Margin rules
Catalog Model Summary
Direct Catalogs
Discount Model: Apply promotions to reduce checkout total.
Bundle Model: Offer product combinations at lower prices.
Agent Catalogs
Commission Model: Sales price - resale price = agent fee.
Discount Model: Promo sales price vs list price.
Nett Model: External sales price
Reseller Catalogs
Cost+ Model: Resale price = supplier cost + markup.
Margin Share: Platform splits margins between parties.
Implementation Checklist
Upgrade to API V3.8
Parse availability_pricing fields
Rely on system-calculated pricing (no manual markups)
Certify logic in staging
Launch dynamic pricing
Benefits Summary
Benefit
Description
Transparency
Price at every level (distributor, reseller, etc.)
Control
Margin per stakeholder
Reporting
Financial clarity and traceability
Consistency
Uniform pricing from product to order
This unified pricing structure ensures all stakeholders, whether supplier, reseller, distributor, or market admin, from consistent pricing, margin control, and full transparency. The 3.8 API is not just a technical update but a strategic foundation for scalable distribution and financial clarity.
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